Bookkeeping and accounting in Indianapolis

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About SmartCFO

We fix the books, then explain them

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At SmartCFO, we’re experienced accountants and small business owners ourselves, so we understand firsthand the financial challenges that come with running and growing a business. Our team brings multiple years of hands-on accounting experience across a variety of businesses and industries. We provide fractional accounting services that give small and growing businesses access to experienced accounting support without the cost of a full in-house accounting department. Our goal is to keep your financials accurate and organized while giving you the insight and support needed to make confident business decisions.

Why Us

Most bookkeeping gets recorded but never reviewed. Oscar spent his career in public accounting and as a financial controller, which means he has caught the errors that a transaction-entry bookkeeper misses and owned a monthly close from start to finish. That is the standard we apply to every file. Accurate books first, then a real conversation about what the numbers say. Same two people, every month, closed by the 15th.

Who This Is For

You have outgrown doing the books yourself but a full-time accountant does not make sense yet. Maybe you are months behind and dreading tax season. Maybe QuickBooks was set up wrong and nothing reconciles. Maybe the bookkeeping is getting done and you still have no idea whether you can afford to hire. If any of that sounds familiar, that is who we work with.
Oscar Rodriguez and Mike Brock of SmartCFO, accountants serving small businesses in Indianapolis, Indiana

Oscar’s Background

2016 – 2019

Sales floor first

Oscar starts out in account management and customer service at Exact Data, Autofrost, and Lifetouch, and serves as treasurer of the Association of Collegiate A Cappella while at Ball State. First lesson: the numbers only matter if you understand the business behind them.

2019 – 2021

Into the books

Public accounting at BGBC Partners on the emerging business team, then a run of special projects at 24hr Bookkeeper untangling neglected records. Two years of seeing how far behind a company’s books can get before anyone notices.

2021-2023

Client books by day, his own at night

Oscar runs monthly closes for a roster of clients as a remote staff accountant at Milestone Business Solutions, rebuilding QuickBooks processes along the way, while consulting for Indy Solar Solutions on the side.

2023-2024

The controller’s seat

He takes over the entire finance function at American Sound as financial controller, and steps up to CEO and project manager at Indy Solar. Owning a P&L teaches him what actually keeps owners up at night.

Mar 2024 – Present

Smart CFO opens

Accounting and financial planning eat hours that owners would rather spend with their families or on running the business. Smart CFO exists to take that work off their plate and give them back time.

Public accounting background
Oscar started at BGBC Partners, a public accounting firm in Indianapolis. Most bookkeepers have never worked in public accounting.
Controller-level review
Someone reviews the work before it reaches you. Balance sheet reconciliations, adjusting entries, and a real financial statement review every month.
Built around your questions
We do not just send financials and disappear. Every month we walk you through what the numbers mean and answer whatever you are actually trying to decide, whether that is a hire, a price change, or an equipment purchase.
QuickBooks Online specialists
Setup, cleanup, migrations, and catch-up work. If your file is a mess, that is the problem we solve most often.
Free cleanup
Sign up for six months of recurring service, and the cleanup costs you nothing, however far behind you are.
The same two people
No call center and no rotating account managers. Oscar and Mike learn your business and stay on your file.

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Testimonials

What Our Customers Say?

More than 99% customer satisfaction is our success.

Giles and his team at Herrington Business Consulting have been absolutely great to work with and they definitely have gone above and beyond for us by streamlining all of our accounts so that we can focus.
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Heather Smith - Talk

Director, Radical Orange Pty Ltd.
Giles and his team at Herrington Business Consulting have been absolutely great to work with and they definitely have gone above and beyond for us by streamlining all of our accounts so that we can focus.
aw10

Heather Smith - Talk

Director, Radical Orange Pty Ltd.
Giles and his team at Herrington Business Consulting have been absolutely great to work with and they definitely have gone above and beyond for us by streamlining all of our accounts so that we can focus.
aw11

Heather Smith - Talk

Director, Radical Orange Pty Ltd.
Giles and his team at Herrington Business Consulting have been absolutely great to work with and they definitely have gone above and beyond for us by streamlining all of our accounts so that we can focus.
aw13

Heather Smith - Talk

Director, Radical Orange Pty Ltd.